DATA • INSIGHTS • BUSINESS DECISIONS

Disha Pramanick

Analytics Professional | Data • Business • Product

Turning complex data into reliable insights, business decisions and process improvements.

2+ years of professional experience across analytics, business reporting, data quality and automation, supported by hands-on project work across customer, product, retail, e-commerce, financial and risk analytics.

View Projects GitHub LinkedIn Resume
2+ Years of Experience
500K+ Records Validated
7 Analytics Projects
PL-300 Microsoft Power BI

ABOUT

Analytics built around the business problem.

Combining analytical depth, business context and clear communication to turn data into action.

Disha Pramanick

I'm an analytics professional with 2+ years of experience across data analysis, business reporting, data quality, automation and stakeholder-driven analytics.

I use SQL, Python, Power BI, Tableau and Excel to clean and analyze data, investigate business problems, identify trends and anomalies, automate recurring workflows and build decision-ready reporting solutions.

My professional experience includes financial and insurance analytics, KPI reporting, data validation, root-cause analysis, process improvement and cross-functional stakeholder collaboration.

My project work extends into retail and e-commerce analytics, product conversion, customer segmentation, retention, cohort analysis, RFM segmentation, sales performance and credit risk — applying the same analytical fundamentals across different customer and commercial problems.

I'm particularly interested in opportunities across data analytics, business analytics, product analytics, business intelligence, retail, e-commerce, consumer technology, financial services and insurance.

SELECTED WORK

Selected Analytics Projects

End-to-end analytical projects spanning product, customer, retail, e-commerce, insurance, sales and financial analytics — from raw data to business insight.

E-commerce Product Conversion and Growth Analytics Dashboard Featured Project
E-COMMERCE • PRODUCT • CONVERSION

E-commerce Product Conversion & Growth Analytics

Diagnosed conversion deterioration across 30K shopping sessions using session-level funnel analysis, device-channel interactions and historical baseline comparisons; isolated purchase-funnel friction, quantified commercial impact and built an interactive Streamlit diagnostic application.

30K Sessions
18.27% Conversion
-8.25 pp Key Segment Decline
98 Estimated Purchase Gap
KEY DIAGNOSTIC Mobile × Paid Search
PRIMARY FUNNEL FRICTION Checkout → Purchase
Python SQL Excel Streamlit Product Analytics Funnel Analysis Root Cause Analysis
Live Analysis View Case Study
Retail Customer Shopping and Segmentation Analytics Featured • Retail Analytics
RETAIL • CUSTOMER • SEGMENTATION

Retail Customer Shopping & Segmentation Analytics

End-to-end retail customer analytics project using Python, SQL and Power BI to analyze shopping behavior, customer segments, purchasing patterns, products, discounts and commercial performance.

Python EDA SQL Analysis Power BI Dashboard
Python SQL Power BI Jupyter Retail Analytics Customer Segmentation
View Project
E-commerce Customer Retention and Cohort Analysis Featured • E-commerce Analytics
E-COMMERCE • RETENTION • CUSTOMER

E-commerce Customer Retention & Cohort Analysis

Customer retention and commercial analytics project examining repeat purchasing, cohort behavior, RFM segments, GMV, AOV, returns, cancellations and discount performance.

Cohort Retention RFM Segmentation GMV Analysis
Python SQL Excel Cohort Analysis RFM Customer Retention
View Project
Insurance Claims Risk Data Quality and Process Analytics Featured • Professional Domain
INSURANCE • RISK • DATA QUALITY

Insurance Claims Risk, Data Quality & Process Analytics

Analysis of 5,000 synthetic insurance claims covering data-quality exceptions, settlement performance, rejection patterns, risk prioritization and process improvement.

5,000 Claims 208 DQ Exceptions 256 High-Risk Review
Python Pandas Data Quality Risk Analytics RCA UAT
View Project
Sales and Customer Performance Analytics
SALES • RETAIL • COMMERCIAL

Sales & Customer Performance Analytics

Interactive analytics solution examining sales performance, customer patterns, product categories, payment methods and monthly business trends through KPI-focused reporting.

Tableau Sales Analytics Retail Analytics Customer Analytics KPI Reporting
View Project Dashboard
Bank Loan Credit Risk and Portfolio Analytics
FINANCIAL • CREDIT RISK

Bank Loan Credit Risk & Portfolio Analytics

Analyzed loan applications, funded amounts, repayments and portfolio performance to examine lending trends, credit-risk indicators and overall portfolio health.

SQL Tableau Financial Analytics Credit Risk KPI Analysis
View Project Dashboard
COVID-19 Data Exploration
PUBLIC HEALTH • SQL • EXPLORATION

COVID-19 Data Exploration

Explored population-level COVID-19 data using structured SQL analysis to examine infection, mortality and geographic patterns across a public-health dataset.

SQL Data Exploration Public Health Data Analysis
View Project

EXPERTISE

Technical & Business Toolkit

Combining analytical tools with business understanding to solve problems from raw data to final insight.

Analytics & BI

SQL • Power BI • Python • Excel • Tableau • Pandas • NumPy • Matplotlib • Seaborn • DAX • Power Query • Exploratory Data Analysis • Data Visualization

Business & Product Analytics

Customer Behavior • Customer Segmentation • Customer Retention • Cohort Analysis • RFM Segmentation • GMV • AOV • Repeat Purchase Analysis • Funnel Analysis • Conversion Analysis • KPI Reporting • Trend Analysis • Root Cause Analysis • Requirements Analysis

Data & Automation

Data Quality • Data Validation • ETL • Azure Data Factory • Power Query • VBA • Excel Automation • Python Automation • Reporting Automation • Data Transformation

DOMAIN PERSPECTIVE

Analytics Across Business Contexts

Professional domain experience supported by hands-on analytical projects across customer, commercial and financial problems.

Professional Exposure

BFSI • Insurance

Financial and insurance reporting, KPI analysis, data validation, root-cause analysis, process improvement and stakeholder-driven analytics.

Project Exposure

E-commerce • Retail • Customer • Product • Sales • Financial • Credit Risk

Projects covering conversion funnels, customer segmentation, retention, cohort analysis, RFM, shopping behavior, sales performance, financial portfolios and risk indicators.

Analytics Focus

Customer • Product • Commercial

Developing deeper analytical expertise around customer lifecycle, retention, conversion, digital products, pricing, promotions and commercial performance.

EXPERIENCE

Professional Experience

2+ years across analytics, reporting, data quality and automation.

Analyst – Data & AI

Innodata

Jan 2026 – Apr 2026
  • Validated and analyzed 500K+ records across AI/LLM data workflows, identifying data-quality, consistency and annotation issues.
  • Built 5+ Power BI dashboards and recurring KPI reports for performance monitoring and stakeholder reporting.
  • Used Python, Excel and VBA to automate recurring reporting and validation workflows, reducing manual effort by approximately 40%.
  • Performed analytical QA and communicated trends, exceptions and performance findings through recurring business reporting.

Associate Software Engineer (Data Analytics & Business Reporting)

Accenture

Nov 2023 – Aug 2025
  • Analyzed financial and insurance datasets using SQL and Excel to support KPI reporting, portfolio analysis and business decision-making.
  • Developed 3+ Power BI dashboards for recurring business and performance reporting.
  • Supported Azure Data Factory ETL workflows, improving reporting efficiency by approximately 32%.
  • Performed data validation, reconciliation and root-cause analysis to improve reporting reliability and identify business issues.
  • Automated analytical and reporting activities using Python and SQL while collaborating with cross-functional stakeholders.

CERTIFICATIONS

Certifications & Professional Development

Microsoft Certified: Power BI Data Analyst Associate

Microsoft • PL-300

Google Data Analytics Professional Certificate

Google • Coursera

Data Analytics Job Simulation

Deloitte • Forage

CONTACT

Let's connect.

Interested in discussing Data Analytics, Business Intelligence, Business Analytics, Product Analytics, Retail & E-commerce Analytics or other data-driven opportunities? Feel free to reach out.

Email Me LinkedIn GitHub